At Mad Lead Printer, we specialize in B2B lead generation through highly personalized and targeted cold email outreach.
Lead sourcing and validation with zero tolerance for invalid data
Setting up tech infrastructure to maximize email deliverability
Strategizing and executing multi-step email campaigns
Inbox management and appointment setting
Integrating CRM, email software, and analytics tools into a seamless lead generation system
Our services include:
461K+
cold emails sent
2,712
leads generated
2.1%
average prospect-to-lead rate
128K+
prospects reached
2024
Results
Campaign examples
Cold email outreach for a Marketing Mastermind Program for Coaches
Running cold email outreach in Instantly and Smartlead. Using Listkit, Apollo, and other sources of leads. Targeting life, business, career and health coaches, offering to join a free online event to learn about the paid mastermind program and how it makes difference. Tried several different tactics and approaches, figured out the best one from 5 different campaigns.
Cold email leadgen for agency working with law firms
Managed cold outreach for an unbundled law service agency for years, migrating from Snov.io to Lemlist, then to Instantly.ai for scaling. Engaged a 40K-name market multiple times, refining lists and consistently securing appointments and sales, generating 20% of the business's total sales.
Cold email outreach for a manufacturer of puzzle boxes
We consulted an agency within their very first cold outreach project. The client is an EU-based manufacturer of popular puzzle boxes (hundreds of thousands of sales worldwide). The objective was to reach out to hobby stores worldwide and to offer them to resell the product. I setup the project from ground on Instantly, helped figure out the best strategy, ensured that the outreach is running stably with a 2%+ conversion rate and handed over the project to the agency team.
2,8% webinar sign up rate – Therapists
We've been in charge of designing and implementing cold email campaign for a PhD in psychology/therapy reaching out to professionals in this space and inviting them to a free webinar, where they pitch their paid mastermind program. With great list targeting and simple sign up process we managed to sign up over 100 people to the webinar (2,8% rate).
Outreach for a startup funding accelerator
This client is one of the recognizable startup funding accelerators. Before working with us they have a setup on Apollo, doing many things wrong, with a response rate below 0.5%. We migrated their campaigns to Instantly, improved a lot of aspects of their outreach strategy and setup, and improved the response rate by many times.
Outreach to local Real Estate agents looking for a specific property
The client is acquiring specific properties in a limited US market (~16k names). Previously, their Smartlead setup with Outlook accounts failed due to poor deliverability. After an unsuccessful recovery attempt, I migrated them to Instantly, warmed Google accounts, and improved copy.
11.7% positive response rate for a Gambler ranking platform
A rare B2C outreach project in my portfolio: my client’s platform connects gamblers and casinos, with casinos competing for top players. We’re inviting experienced gamblers as early adopters, achieving an unusually high positive response rate thanks to precise targeting and a relevant offer. Now scaling up.
SEO link building outreach (SaaS companies)
An SEO agency asked me to help them with building a cold email channel that they would use to provide link building as a service to their clients. They specialize in growing demos and sign ups for SaaS companies, that are vastly dependent on organic traffic, and link building is crucial for such businesses and their SEO rankings. We've managed to build an outreach system emailing targeted websites' administrators offering them link exchange. This is a successful example of a white label service I provided for an agency, empowering their team and extending their spectre of services.
Cold email outreach for an ecom oriented B2B Saas
Started with Lemlist, and then moved to Instantly, we've generated 2,5% appointments with cold email campaigns that were boldly sales-pitching the solution that allows ecom stores to dramatically increase retention and repeat sales. Unfortunately I was unable to find screenshots from Instantly, only have the Lemlist ones.
Cold email outreach for a fintech consulting
Amongst a number of marketing channels and strategies, I was in charge of establishing cold email outreach to mortgage brokers, credit repair firms, realtors, and loan officers, offering my client's services in the context of partnership. During Covid, this channel was number-1 for generating new long-term clients and revenue.
Email Domain Reputation and Deliverability Recover (Google)
My client made a mistake trying to re-warmup an old disengaged list. Email templates also were not modern and had flaws in layout and style. I improved the templates, worked on list segmentation and maintained the long process of domain reputation recovery until it got back to High again after almost 1 year of being Bad.
10% response rate and 130+ leads for a PR agency in 3 weeks
This PR agency struggled with outreach via Apollo due to poor list quality and low deliverability. I migrated them to Instantly, set up and warmed DFY accounts, improved their copy and follow-ups — result: 10%+ reply rate, 130+ leads, and multiple closed deals in under 2 months (with the first month spent solely on warmup).
Reactivating Lost Customers for a SaaS Platform
A SaaS platform in the email outreach space hired me to help reactivate churned customers. The product had significantly improved, so we ran a campaign highlighting the updates and offering free credits to encourage re-trials. Campaign just launched, and we’ve already generated 120+ leads.
Tools we use include
We are a boutique agency working with a limited number of clients to ensure top-tier service and results.
1.5-year average client retention and a 100% Upwork job success score.
Led by Kirill Timofeev,
a renowned email marketing specialist since 2014.
a renowned email marketing specialist since 2014.
Tailored strategies and hands-on guidance for every client.
Experience with top email automation platforms and agencies.
Director
Kirill "Tesla" Timofeev
Hi, I'm Kirill! I've been a professional email marketer since 2014. I spent nearly 4 years in-house at GetResponse, consulting over 120 key clients on their email strategies. Later, I directed a boutique email marketing agency that served some of the largest ecommerce retailers in the CIS region.
Since 2019, I've been helping companies worldwide with cold email outreach and email marketing, delivering high-converting campaigns that drive real results. I take pride in my Top Rated Upwork profile, boasting a 100% job success score and a 5.0 average rating.
Feel free to check out what my clients say about working with me by the links below, and let's meet each other and discuss your project!
Since 2019, I've been helping companies worldwide with cold email outreach and email marketing, delivering high-converting campaigns that drive real results. I take pride in my Top Rated Upwork profile, boasting a 100% job success score and a 5.0 average rating.
Feel free to check out what my clients say about working with me by the links below, and let's meet each other and discuss your project!
B2B Legal Services
Professional Training Programs (B2B)
Professional Mastermind Programs
Art Agents
MLM Partner Recruiters
Conferences & Events
Educational Institutions
Gambling Platforms
Retail Product Manufacturers
Startup Funding & Accelerators
B2B Fintech Services
Real Estate
Political Institutions
Our Own Agency's Services
Ecom Brands (B2B Partnerships)
B2B Ecom SaaS
Over the last 5 years, we have worked
with 60+ clients across multiple industries,
including:
with 60+ clients across multiple industries,
including:
Additionally, we've worked with unique business models and niche industries such as:
Your sales team closes more deals with our leads!
We can manage the entire lead generation process or handle only specific stages based on your needs:
We learn about your business model / niche and the audience you are targeting. We discuss your offering and sales strategy, learn your marketing assets and materials such as website, social media, sales decks, emails, to build up our own vision for how your offering should be marketed to your audience. We may come up with our version of your best sales strategy that's starting with the cold outreach we'll run over your lists. It may affect the type of people we need to have contact information of.
We interview you and figure out the necessary scale of the tech infrastructure we will need to deliver the necessary amount of emails weekly and monthly. We decompose these numbers from a number of qualified leads you expect to have on a regular basis and predicted conversions (reply rate, appointment show up rate, etc.). We determine the mail transport type (Google / Outlook / Proprietary SMTP / etc.) that suits your needs best. Also we set up all necessary integrations with your CRM, spreadsheets and any other software you are using and expect the cold email software to be integrated with. Based on all the knowledge we have, our tech team starts building up the tech infrastructure and warming up domains and senders (warmup stage #1 - takes 4 weeks).
If you don’t have a list and need us to help you with it, now is when we start exploring list-building opportunities that may include using paid databases, LinkedIn, Google maps scraping, Yelp scraping, manual scraping, using Clay.com, etc.. We also utilize our own proprietary custom parsing scripts. Based on industry, vertical, company size, revenue, job title and more, we try to maximally narrow down the selection criteria to provide you with the best fitting persons to reach out. After collecting the list, we validate with the best in the business tools with zero tolerance to invalid email and broken data.
Based on our knowledge about your niche and audience, we develop multi-step campaigns and write copy for each step, suggesting A/B variants where it's applicable. Our huge expertise in email marketing and cold outreach helps us understand better how recipients interact with emails, and so our messages have a higher conversion. We approve the copy with you and create spintaxed versions of each step for better deliverability.
We get the validated and fully prepared lists from our scrapers, and upload everything to your cold email software making sure that all dynamic content is displayed correctly. Then we launch the campaigns and carefully gradually scale them up (warmup stage #2 - takes 3-4 weeks more) until the maximum sending capacity we determined in the beginning. As we get replies, we learn from them and make sure that the copy is comprehensive for the audience, otherwise we can fix some work to make it more obvious.
We keep maintaining the campaigns, scrape, verify and upload more lists, make different versions of campaigns for more segments of audience, pick best performing A/B variants, eliminate worst, add new variants, keep an eye on deliverability and all key metrics. Your sales team is busy with processing the leads we provide and closes tons of deals for you!
We offer flexible pricing plans based on your needs. Below are our standard packages:
Expedited deliverability
Starter
Mad Pro
(BEST-SELLER)
(BEST-SELLER)
Agency Partnership**
Price
from $250/mo
from $750/mo
from $1400/mo
from $2400/mo
Number of leads* to expect
N/A
15-20
leads per month
leads per month
30-45
leads per month
leads per month
60-80
leads per month
leads per month
Number of sender accounts being monitored and adjusted
100,
then $2/mo per account
then $2/mo per account
100,
then $2/mo per account
then $2/mo per account
200,
then $2/mo per account
then $2/mo per account
300,
then $2/mo per account
then $2/mo per account
Manual setup of new sender accounts set up per month
0
20,
then $7.5 per account
then $7.5 per account
60,
then $5 per account
then $5 per account
120,
then $5 per account
then $5 per account
Writing copy for email campaign
No
1 new campaign (up to 7 steps per campaign) per month
3 new campaigns (up to 7 steps per campaign) per month
5 new campaigns (up to 7 steps per campaign) per month
List validation and cleanup
No
Up to 5,000 names per month, then $30 per 1,000 rows
Up to 20,000 names per month, then $20 per 1,000 rows
Up to 50,000 names per month, then $20 per 1,000 rows
* — Not guaranteed, but, based on our experience, an expected number of conversations with interested leads, not necessarily ending up as call appointments. You can expect a 7% deal closure rate from such leads.
Starts from $70 per 1,000 names (99,5% valid email addresses), but every audience is different, and the price will depend on our (free) research results after we speak with you about your project.
List Building/Scraping Pricing
** — White label solution for your agency. It's a custom Plan – reach out to get a more accurate quote.
Customer reviews
"I am very pleased with my first hire through Upwork. I was surprised to find precisely what I needed. Kirill helped me migrate from MailChimp to GetResponse..."
Dufflyn Lammers
"Kirill did excellent work warming up an email list to get the word out about my candidate. He can manage the entire process, A-Z. Will definitely hire him again!"
Suzy Gold
"Kirill is a true expert in what he does. Highly recommend for any types of contracts. He is very detail-oriented and is a perfectionist. He also has many excellent..."
Julia C.
"Kirill helped us automate our email outreach to our customers. We went from doing everything manually to doing everything in an efficient..."
Dmitry Nedospasov
"I highly recommend working with Kirill. I've rarely worked with such a professional expert. Not only is he very experienced - his communication is excellent..."
Maria Horschig
"Based on a few years working with Kirill on various projects I do recommend him as a strong expert in retention marketing and all related areas..."
Oleg Basha
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